YouTube CEO: ‘It’s critical that we’re on the right side of history’

YouTube CEO Susan Wojcicki says it’s “critical” that the company is “on the right side of history” as it addresses the controversy over inflammatory and extremist videos on its platform.

“Some have tried to take advantage of our services,” Wojcicki said Thursday evening at the company’s Brandcast event in New York. “It’s incredibly important to me and to everyone at YouTube that we grow responsibly. There isn’t a playbook for how open platforms operate at our scale.”

 The promise was part of YouTube’s annual pitch to advertisers, who are hearing from major media companies all month about where they should spend their marketing dollars in 2018.

YouTube’s appeal lies with its audience. Wojcicki said Thursday that the service now has more than 1.8 billion monthly login users, not counting those who watch YouTube without an account.

But its relationship with advertisers has still come under scrutiny.

On several occasions, the company’s automated system has run ads alongside controversial or extremist videos, even though it has settings meant to protect advertisers. Last month, a CNN investigation found that ads from more than 300 companies and ……………

 

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